The blog is owned and written by ‘Zoey’, an award-winning writer who’s in her early ‘dirty’ thirties and runs the blog in between holding down a full time job in corporate America, getting ready to launch her own sexy lifestyle brand that will include toys and fabulous bedroom accessories, and experiencing the trials and tribulations of the dating world. She started the idea of launching Onjenoo in mid-2007, after a stint in the world of sex toys and then writing about them. She wanted to share her knowledge with anyone who would listen on the enjoyment of using sex toys in an effort to break down the myths and taboos associated with them, and to provide information on health-related causes and the effects it may have on sexuality and intimacy.