“Onjenoo”, a phonetic spelling of ingénue, is a French word for innocent woman. It is a sexy lifestyle brand that offers "sexy toys for playful people". Onjenoo officially launched March 22, 2009 after more than two years in development. The goal of its founders, Yvonne and David Silva, was to create a safe and educational web site where couples can not only shop for designer sex toys in a non-intimidating environment, but also receive relationship advice through it's blog "Cafe Onjenoo". Packed with useful information such as product reviews, the taboos of masturbation and the myth of the G-spot, Onjenoo is THE one-stop sexy shop for your love life. During the development phase, David Silva, passed away in 2008 after fighting Non-Hodgkin’s Lymphoma for more than 10 years. Determined to succeed, Yvonne decided to move forward and launch the company by herself. In memory of her husband, she created a fund to support the cause to find a cure for cancer and stem cell research. A percentage of proceeds with certain products purchased on Onjenoo.com will be contributed to the David Silva Memorial Fund benefiting the Green Cancer Center Bone Marrow Unit.

Yvonne Silva, founder and resident sexpert of Onjenoo.com, (ON-JEN-NU) has gone where few women have gone before as a business owner in the adult novelty industry. As a Latina, Silva understands the issues of growing up in a culture where a women's sexuality is not often discussed. She saw there was a need to break down the barriers and myths of sexuality. The idea of Onjenoo.com as an online boutique came to fruition in 2007 when entering local adult stores was too intimidating for Yvonne and her late husband, David. The provocative images and harsh colors used to market to men, regardless of who the product is used by, inspired their creativity to create Onjenoo. Silva knew it was time to change the face of the adult sex toy industry from a male-dominated business to a female-friendly industry one pink box at a time. Onjenoo is more than just a cyber-boutique, it is a sexual well being company. Part of its mission is to educate women and couples about sex and relationships. Not only does the boutique feature sexy signature products, beautiful pin-up inspired lingerie and designer sex toys, part of its mantra is to provide an online site that is educational, female-friendly and poses a classy yet playful style. A recipient of San Diego Metropolitan Magazine’s “40 Under 40” award, Silva is one of the few Latina sex educators in the US. As a result, the former journalist was introduced as a “Powerful Latina” by Powerfullatinas.com – an innovative web site dedicated to Latina women working together within an evolving Latino culture to create a better world. She now serves as Powerful Latinas’ guest blogger and expert on sexuality and relationships. Silva is also a sexpert with California Exotic Novelties-one of the largest novelty toy companies in the world-where she writes reviews on new products. Currently, she is a Ph.D student at the prestigious Institute for the Advanced Study of Human Sexuality in San Francisco, CA and resides in San Diego, CA with her two dogs - Slick and Fabio. Yvonne Silva can be reached at yvonne@onjenoo.com .